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It was once the powerhouse of Europe.
A place where social stability was seemingly guaranteed. With a skilled
labour force on tap, high productivity was a given. Coupled with a strong
belief in research & development, and a fabled contract between management
and unions, so-called 'Rhineland capitalism' was long-regarded with envy.
Now there seems uncertainty. The system which allowed Germany to become
the third largest economy in the world is under pressure. Despite the
championing of such figures as Will Hutton and the advantages of 'stakeholder
capitalism', Anglo-Saxon economists shake their heads when talking of
the Rheinish miracle.
Notwithstanding some signs of a tentative recovery, the country is still
counting the costs of reunification. An expensive entry into the Euro
and a reluctance for reform among a populace used to generous benefits
have further complicated matters.
As Germany grapples with recession, budget deficit, corporate downsizing,
and more than 4.5 million people out of work, everyone agrees that something
must be done. Chancellor Gerhard Schröder has faced down rebels from
his Social Democratic Party (SPD) to push through key social and economic
reforms. But confronting state-heavy Rheinish capitalism is not easy.
''Germany is already rich, it is just not growing very fast,'' explained
Andrew Warner recently, of Harvard University's Center for International
Development. The country was placed 24th in an exhaustive competitiveness
study commissioned last year by the World Economic Forum in Switzerland,
trailing well behind the United States at No. 3, Britain at No. 4 and
the Netherlands at No. 7.
''Germany would change dramatically in our rankings if it had a leaner
government, lower taxes and more labour market flexibility,'' said Warner,
who carried out the study. ''It could jump 10 or 15 points.''
The state-run pension system, which eats nearly 11 percent of GDP, is
far too expensive, he said. At $32 an hour, the average German worker
still costs more than in any of the 52 other countries surveyed. Even
with unprecedented concessions by German unions in recent years, the survey
ranks German labour flexibility 51st out of the 53 countries. Redundancy
is notoriously difficult and corporate taxes are the highest in the world.
But is it all bad? Are there lessons for better corporate governance amidst
Germany's besieged economic foundations? After all, it has a long-held
reputation for its commercial stability and harmony, thanks to a strongly-ingrained
management culture. And interestingly enough, the German government has
recently introduced a new corporate governance code.
The Guardian's Larry Elliott argues: "The US [economic] model, hailed
as the only way to do business, is being tarnished daily by the unfolding
tale of corporate malfeasance, itself the by-product of a speculative
bubble that disguised the true state of the world's biggest economy. If
ever there was a time for traditional German virtues long-termism,
quality, trust-based business relationships then this should be
it."
Just over a decade ago, this might have been the case. In his book Capitalism
v. Capitalism, 1992, the former director of the French State Planning
Office, Michel Albert, argued: "The Rhineland model...attaches great
value to collective success, consensus and long-term concerns...The last
ten years have demonstrated that the Rhineland model, that up to now was
not seen as a separate system, is both fairer and more efficient [than
its Anglo-Saxon equivalent]."
Professor Ken Peasnell, of Lancaster University Management School, puts
it thus: "For years Germany and Japan were widely touted as countries
which had got it right and we had got it wrong."
Like so many things German, the management culture harks back to the medieval
guild and merchant tradition. It has been characterised by seeking market
share rather than market domination. Many companies compete at
least historically for a specific niche and despise price competition.
They have engaged in what is described as Leistungswettbewerb, competition
on the basis of excellence in their products and services. Some say the
nation also has a paternalist tradition with regard to welfare, dating
back at least to Bismarck's time.
In turn, the system of co-determination, Mitbestimmung the
post-war compact between German unions and management (and strongly influenced
by British trade unionists) allows German workers to sit on governing
boards or on factory councils of most German firms. To its defenders,
it is an ideal way of reconciling apparent opposites.
Says John Kaler of Plymouth University Business School: "If I had
to pick any one factor as the most significant here, it would be the influence
of Catholic social teaching with its rejection of both liberalism
and socialism in favour of partnership between capital and labour.
It's no accident, I think, that the prevailing system of corporate governance
in Germany was established by a Catholic-dominated Christian Democrat
party, in a West German state that was proportionally more Catholic than
Germany as a whole."
Co-determination did not come about in a single step. It evolved and expanded
through five different West German laws, beginning in 1951 and continuing
until 1976. Similar to the 'corporatism' of Japan, it takes place through
two structures, the Aufsichtsrat (supervisory board) in a large enterprise
and/or the Betriebsrat (factory council) in most companies.
Over two-thirds of all German firms have a Betriebsrat. Only about one-fourth
have an Aufsichtsrat (if over 2,000 employees). Many large firms have
both. If so, the workers are twice represented. Depending on the size
of the company, the Aufsichtsrat must have between one-third and one-half
worker membership, including union representatives. About half of all
workers belong to one of 17 national unions, arraigned along industry
lines. The Betriebsrat is composed entirely of employee representatives.
The Aufsichtsrat may only meet four times a year, but the role of its
(theoretically) independent directors is to oversee the work of the Vorstand
(management board), on which the executive officers sit. For example,
it will appoint the firm's auditors. There is equal representation of
workers and investors on the supervisory board (usually between 12-20
in total), although the chairperson appointed by the investors often has
two votes. "Also, the union and labour representatives have far more
say on 'social' issues and less on the financial side," suggests
Rory MacDonald, a consultant with Kudos Marketing, who spent several years
working and studying in Germany. Shareholders are also represented at
general shareholders' meetings.
As Stephan Deutsch, communications manager at the German subsidiary of
MCI, points out: "This is the main difference in the structure of
a German traded company (AG): while in other countries the board is a
seamless structure with directors from inside the company and the outside
(independent directors), the AG in Germany has this two-layer structure."
MacDonald talks of "a stakeholder capitalist focus as opposed to
the Anglo-Saxon capitalist shareholder focus. In English this means that
the company is run for and takes more account of all 'stakeholders'
shareholders, employees, customers, partners, even the local community
around the company. This contrasts against the company being run purely
in the interests of the shareholders."
"In theory," he suggests, "this means that German companies
will take a more long-term view, and are less likely to focus on short-term
profit and the short-termist tactics sometimes necessary to hold up a
share price."
Recently, the world of Anglo-Saxon commerce and the Rheinish have come
into widely-publicised conflict. When British mobile phone company, Vodafone,
launched a £120bn offer to buy German engineering-to-telecoms group
Mannesmann late in 1999, the bid rapidly turned into a cause célèbre.
Hostile bids (the incumbent management hated the idea) from foreign companies
were virtually unknown. Germans were aghast and even Chancellor Schröder
got involved in the ensuing melée. Only a few in Germany's financial
sector seemed to consider the merits of shaking up the status quo. Many
saw little wrong with directors sitting on each other's boards, watched
over by powerful shareholders from the banking and insurance sector.
However, champions of Rhineland capitalism and particularly the co-determination
system contend that scandals such as Enron or Worldcom are less likely
to have occurred in Germany, partly because of the supervisory boards.
Ken Peasnell says that: "American business has its own problems which
are at the other end of the spectrum. The managers are incredibly incentivised
to perform. The pay level is vastly higher than their German counterparts.
But getting access to information that outsiders don't have can go too
far: for example, as in Enron."
In Germany senior executives often have to justify their salary and remuneration
packages to the supervisory board a good thing, say employees and
union representatives and it has even been said that the historically
different forms of shareholding within German corporations (shares often
being held by banks, for example) might mean investors have a longer-term
interest than those focused solely on results in the current quarter or
next.
In fact, says Dr Martin Pohl, a consultant for Germany's main construction
union (Industriegewerkschaft Bauen - Agrar - Umwelt) and Aufsichtsrat
member himself, the supervisory board system has become stronger not weaker
in recent years. "Mainly due to the bankruptcy of some companies
here and examples like Enron abroad."
From Pohl's perspective, control of a firm's accountants, for example,
allows the supervisory board members to examine specific areas of a company
operation. This can be a good thing, he argues. "I've asked specific
questions of a company which has operations in 38 countries and in various
economic sectors," he says. "The management said that the Japanese
plant was not doing well and they wanted to move operations to Malaysia,
so I wanted to know why it's not doing well and the relevant director
has to report back to me on this question."
This doesn't mean that redundancies are opposed with a blanket policy.
Far from it, says Pohl. The union-management compact has allowed for retraining
and agreement where redundancy has been inevitable, particularly in an
industry (construction) which has lost almost half its workforce in 10
years. "In that sense it's very useful for the management, as once
[redundancy] negotiations have been completed it can all be done very
quickly." Industrial action still remains low as a result, he contends,
and unions well-understand a company's need to make money. "It's
a rather efficient system and people respect each other better."
However, as Rory MacDonald acknowledges: "Whilst this makes for a
far more relaxed, inclusive society, of a type which I personally would
rather live in, the sad fact is that in global capitalism it is uncompetitive
and does not have a long-term future. At the low end it makes production
costs too high and German goods too expensive. At the high end it leads
to a brain-drain where the true talent looks to go to US and UK companies
where the money lies."
That said, he also believes that with the development of corporate social
responsibility (CSR), many Anglo-Saxon corporations are "taking more
account of all their stakeholders" though new regulations
in UK and US still focus on the unitary board and strengthening of non-executive
directors, rather than moving towards the Rheinish model.
Interestingly, Martin Pohl agrees there are problems, too, in Germany.
"People don't always have the time to track what is happening because
they might be supervisory members on three or four Aufsichtsrat and it's
almost impossible for them to do a good job."
The Allies' post-war reconstructive efforts meant the ownership of many
companies ended up interwoven with that of financial institutions. Many
independent directors from the banking sector now have a form of control
in German business. Board members at one company can hold a lot of control
functions at supervisory boards of others, and vice-versa. Professor Ken
Peasnell believes that a cosy arrangement can occur when a chief executive
retires and joins his corporation's supervisory board. "Often the
great and the good from the company follow this route".
"The biggest problems can occur on the capital side," Pohl maintains.
"You might have a banker from a bank giving credit to a company,
and in which it also owns shares. If he's on the supervisory board he
might know the company is not doing well. Does he make decisions in the
name of the company as he is legally obliged to do or
at the same time as employee of the bank?" In another situation,
he recalls, a representative from the country's second-largest construction
firm was allowed to sit on its main rival, due to a 10 percent shareholding.
However, despite such potential conflicts of interest, Pohl disagrees
that foreign investors are necessarily hesitant to move into Germany because
of co-determination. "For example, Vodafone is now reporting better
[to the supervisory board] than when it was Mannesmann! So I don't think
co-determination is limiting decisions on financial matters in a company."
There have been well-documented problems, however. Last year nearly 60
percent of shareholders in airline firm Lufthansa adopted a motion condemning
Frank Bsirske, supervisory board vice-chairman and head of the mighty
Verdi trade union, for encouraging strikes that cost the airline millions
of euros (to be fair, he didn't personally authorise or recommend the
strikes, although it was argued he didn't stop his deputies from doing
so). "This is the first time a minority motion is endorsed by the
majority of equity holders," said Hans-Martin Buhlmann, head of VIP,
the association of institutional shareholders that tabled the motion.
"It is impossible for the debate on co-determination not to rebound
after that."
Whether cumbersome obstacle or harmonious partnership, change is coming.
The need to raise ever-increasing amounts of capital has led German firms
to turn to foreign equity markets, away from their traditional benefactors
in the banking sector. "Outside investors would know that managers
might not be pursuing their interests, necessarily," suggests Ken
Peasnell. So there have been pressures to move to more open structures,
with clearer financial reporting.
Under Germany's new corporate governance code, guidelines will also prohibit
union representatives negotiating salaries and being represented on the
supervisory board at the same time. Firms breaching any of the corporate
guidelines are likely to find themselves de-listed from their stock exchange.
With the European Company Statute about to brought into EU law, the Anglo-Saxon
and co-deteminist models are to become more closely acquainted. As far
as the European Company is concerned, the problem of dealing with a single
all-powerful board of directors or an executive committee with day-to-day
responsibility, but answerable to a supervisory body above it, has been
neatly side-stepped. Those setting up such a body for the first time can
choose between either option.
"This sensible and practical approach could be helpful in the wider
debate on Corporate Governance," argues the website for The Institute
of Economic and Social Research, in the Hans Böckler Foundation.
"It would be a major step forward if the current sterile debate on
supposed superiority or alleged convergence of the two systems could be
replaced by an attempt to understand them... It does not simply mean that
the German legislation should be translated and explained in simple terms
to foreign shareholders. German companies should also adopt international
standards in terms of transparency and the amount of information they
make publicly available."
For Martin Pohl, "there has to be an understanding about each other's
system, to find a common way forward and good sense." But, concludes
Ken Peasnell, "the trends everywhere are more likely to be toward
the Anglo-American model. We are not in the world of company men anymore.
Turbulence has removed the self-assured edge of the older large companies.
That's the world today, a place where everything is more uncertain. Shareholders
have to bear more risk, and with that power moves to shareholders."
This article first appeared in Company
& Shareholder magazine, cover feature ©2004
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